Creating great design is a problem like any other;
the final solution is the result of many steps within the design process.

As with any puzzle, there is always a solution. It is simply a matter of going through the right progression to reach the end result. As an experienced graphic designer, the enigma is always, “What is the correct design or branding to help your client achieve or surpass their goals?” The key to design success is the ability to understand the product and/or service and then creating a design that is specifically aimed at the target customer.